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Cultural synergies between Musée du Louvre-Lens and Groupe CB

Immersive, sensory tours.

In September 2023, on the occasion of the European Heritage Days, the PRIMA architectural park unveiled its works of microarchitecture to some 350 visitors, the 1st experiment in anticipation of a future opening to the public.

In December 2023, mutual interest in promoting cultural heritage led representatives of the Musée du Louvre-Lens, Ms Florence Ravail and Mr Arnaud Debève (members of the Communication, Development and Events Department) to explore the PRIMA Park. They were welcomed by Pierre Proy, Chairman of the PRIMA Foundation, and Céline VanEecke, Head of Communications for the CB Group. The visit led to enriching discussions on art, welcoming the public and preparing the museum's future exhibition on "Underground Worlds".

In February 2024, it was the turn of a dozen Groupe CB employees to enjoy an immersive and sensory private tour of the Louvre-Lens Museum. This was an opportunity for Groupe CB to thank the volunteers involved in organizing the European Heritage Days at the PRIMA Architectural Park in September 2023. Welcomed by Mme Ravail and M. Debève, they were able to admire the collections in the Galerie du Temps, with expert commentary from Mme Emma Delforge.

These promising exchanges underline the shared commitment of two major companies in the Hauts-de-France region to promoting culture, art and architecture.