ADVERTISING
Marketing Manager F/H
Join our sales team
Come and grow with us as we specialize in the production and design of refractory solutions!
Find out more about this new position within TRB's Sales Department
Missions
Working alongside the Sales Department, your responsibilities will include :
HELP DEFINE INTERNAL AND EXTERNAL MARKETING STRATEGY
- Propose actions and a strategy, based on the needs expressed, while mobilizing the necessary stakeholders (internal and external).
- Draw up marketing plans (target definition, action plans, etc.) and implement them (brochures, case studies, posters, digital, etc.).
- Define the budget required to implement the planned actions in agreement with the Sales and Marketing Department
MANAGE THE MARKETING PLAN
- Coordinate and create the actions and tools (brochures, case studies, posters, trade fairs, digital, etc.) defined in the marketing plan, ensuring that the allocated budget is respected.
- Promote the company's digital tools (website, social networks, etc.) to develop business, in line with the Group's communication strategy, and
- Train employees to use the company's marketing tools
ANALYZE THE STRATEGIES IMPLEMENTED
- Use the data collected to anticipate changes and propose preventive and corrective actions.
- Competitive intelligence
- Carry out assessments of the marketing actions implemented in order to make improvements
- Continuously update dashboards, data and balance sheets
Expected profile
With a 3 or 5-year degree in marketing and communications, you're comfortable using digital tools and creating content.
You have at least 3/5 years' experience in implementing marketing initiatives.
Curious, creative, interested in the industrial world
Fluency in English preferred
Driving license; The position requires travel in France and abroad.
The position can be organized as partial telecommuting (2 days / week)